Qualified, Professional Job Applicants Available at Diversity Career Fairs
©2001 DiversityInc.com
Jan. 17, 2001
Where do professionals who never have been included in the old boy's network go when they want a new job? Diversity career fairs are one of the best ways to introduce multiethnic people to corporate America.
Enter City Career Fair Productions, whose inclusive approach is to offer huge diversity career fairs in cities with large multicultural populations for corporations in need of diverse employees.
"We wanted true diversity vehicles to bring candidates from diverse backgrounds together with corporate America," a staff member says. "Too many times, we had just been involved with events that were missing the target. They weren't properly focused."
For a standard rate of $2,295, participating companies receive a booth for their interviewers, a barrage of advertising in all media, attendance at a mixer to meet with recruiting peers and exchange ideas, and a seminar on recruiting tips. Best of all, they get the chance to meet a variety of diverse professionals interested in changing careers and City Career Fairs promise the pool of applicants is unique, large and exceptional.
Asked what makes City Career Fairs unique and special from other diversity job or career fairs? City Career Fairs maximizes the potential of television, particularly regional cable programming, and the Web to attract job seekers. The goal is to find young, savvy professionals, those who aren't already flooding resume banks and making the rounds of job fairs.
"We have a hip, fresh, more youthful perspective than many of the established career fairs. This industry has changed. It takes fresh blood to just understand what diversity is these days." City Career Fairs uses strategic partnerships to ensure a wealth of qualified diverse candidates. These relationships include the Diversity Recruiters Network, the Women's Executive Network, the National Association of Black Accountants and the American Indian Science and Engineering Society.
"They extract the passive job seeker. Their members are notified any time there is a show. These are qualified candidates that employers are not seeing week after week". One way City Career Fairs gains credibility in multicultural communities is by having the governing body in the cities in which it has fairs declare the fair date Diversity Employment Day.
"This enables people to know they can publicly reaffirm their commitment to diversity in a major forum. They can get all they need in one package, one forum, one location and on one day," City Career Fairs says. Another means of assuring credibility is a certificate, issued to participating employers, that says they attended a program recognized by the Federal Office of Contracts and Compliance, part of the U.S. Department of Labor. And the success of the career fairs will be measured through forms each applicant will fill out, with computerized resumes going into a data pool for corporate clients.
